workbook

Hotel Sustainability Claims Audit

Review, classify and substantiate hotel environmental claims before 27 September 2026

A practical audit workbook for hotel GMs, marketing, ESG, operations and legal teams preparing for Directive (EU) 2024/825.

Inventory
Triage
Evidence map
Action plan

Preview

Claims audit workbook

The workbook turns sustainability-claim review into a working session your hotel team can run with marketing, ESG, operations, legal and commercial stakeholders.

Who this pack is for

Built for hotel GMs, ESG and sustainability leads, marketing teams, operations managers and legal or compliance owners who need to turn sustainability communication into specific, traceable and evidence-backed claims.

Designed for European hotel teams
Focused on Directive (EU) 2024/825
Built around specific, traceable operational evidence

What you will get

Key outcomes

  • Inventory sustainability claims across websites, booking engines, OTAs, brochures, sales decks, in-room materials and social channels.
  • Classify generic, quantified, label-based, climate-related, future-performance and whole-hotel claims.
  • Map every important claim to evidence sources, measurement boundaries, owners and evidence locations.
  • Document baselines, normalisation and methodology for quantified water, energy, waste or emissions claims.

Inside the pack

  • A claims inventory worksheet for public hotel communications
  • A risk triage checklist for higher-risk environmental language
  • A claim classification worksheet
  • An evidence map for linking claims to source data and owners
  • A quantified-claims methodology worksheet
  • Special checks for sustainability labels, carbon claims and future targets
  • A governance model and 30-day action plan